Short Update on the Thing With Brand Names
For those who have read and liked the post I did last year discussing brand names and the perils of internationalization, there’s an update on my favo(u)rite for frozen diet food (in case you don’t speak any German: the other post also explains why I think this is funny). Things seem to be working well for them, as I recently discovered they opened their own stores:
Probably on of Paris' finest frozen food stores: KOT
This is a picture taken in St. Germain (here), and apparently they do also have a second store in Paris called the “KOT Lounge”.
It looks like they keep expanding as they already made it to e.g. Belgium and the French speaking part of Switzerland. I’m kind of curious if they’ll do their homework properly before expanding further east, i.e. to Germany or the German speaking parts of Switzerland… 
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